What is Hyper-Casual

What is Hyper-Casual Designer Dresses

Fast, simple and as "sticky" as possible - these are the games that are in maximum demand among a wide variety of audiences - from people far from virtual entertainment to avid gamers. Who plays hyper-casual and how, why they are loved and how to make your own project in the genre of Hyper-casual or Idle - in our column.
2022-01-22, by ,

#Hyper Casual || #Games || #GameDev ||

Table of contents:

Hyper casual games imply fundamentally simple gameplay, cheap development, a short life cycle on the market and a small team of creators, which consists of 3-4 people, and sometimes even one. When the genre of hyper casual games was just emerging, many experts not only did not believe in its active development, but in general predicted its imminent death or transformation into something else.

Hyper-Casual games definition

The predictions turned out to be wrong: the hyper-casual games market not only survived, but also continued to develop actively. At the end of 2019, its volume amounted to more than $ 1.2 billion. According to statistics, the number of new installations over the past year is increasing by 600 million every month – back in 2015, only 100 million installations were growing per month in hyperkage: 3d asset creation.

Since 2017, the most successful representatives of the genre – Archero, Sand Balls, Helix Jump and others - have begun to occupy places in the top of the most profitable mobile applications of the AppStore and Google Play. The sphere itself remains very dynamic: old teams and projects disappear from the charts, new studios and hits come in their place. More and more companies, seeing the success of the industry, are trying to make their own steps in the direction of hyper-casual games. Among them are the mastodons of game dev, trying to occupy their niche, and young ambitious teams, eager to make an original idea a reality. The latter very often find their gold mine: so, in the last year, the Say Games studio became the frontline of the genre, which appeared about two years ago and is now storming the tops of digital stores.

The peculiarity of hyper-casual games is in their device: in fact, each hyper-casual game is one game mechanic or a mix of several. It can take from a few hours to a couple of days to create a prototype, and about a month or two to bring the project to a release state (see game development outsourcing as a good example). As a rule, monetization mechanics are inserted after successful verification of the project idea. If it has shown itself well enough and is in demand by players, then advertising is connected – and this happens even before the release of the game. It is important to remember that the release is not the final point of development, as the project will still need to be supported by adding new content and ideas to it.

Where to find an idea

The most obvious way to find an idea for your own project is to analyze successful games. Such a search can even be based on a retro game that the authors saw on old consoles in early childhood. A competent analysis of the gameplay and highlighting the key component that made such a project a hit of its time can provide material for rethinking and adapting to modern realities and the wishes of the audience.